To
build a car that has everything the customer wants, it is essential to
understand what he wants first.
This has been the basic principle behind the Xylo. We started
with the customers. To this end we spent time with car users, across the
country, observing their interaction with cars. We watched how they
entered vehicles, what they did inside, what they looked for. We noted
down complaints and identified need gaps.
And then we started
building the Xylo. From the inside out. This is the first time in India
where the passenger compartment was designed well before the exteriors
of the car. Every single learning was incorporated on a wooden buck (a
mock car interior with instrument panel, steering wheel and seats). This
was then tested with car customers for further feedback. And only after
integrating every desired feature into the interior did we start with
the exterior.
The result was a car that was fluent in form and
function. A car that was truly world class. And a car that was in sync
with your requirements. |
